As we continue to panic about the end of the good times, one of the first things we cut is the marketing budget.  Nature would suggest this is the correct thing to do;your gut instinct is to conserve resources and wait for brighter times.

However the hard times we are currently experiencing are a smart entrepreneurs dream!  The hum of competitor marketing departments has been dimmed; media outlets are willing to deal and if you understand that marketing is a perpetual activity that needs to be maintained in good times and bad, then seize this opportunity.

We believe, because we are focused upon conservation, that no-one is willing to listen, plan or even look to the future.  However, most successful businesses are doing just this!  They are using this lull in activity to make plans for next year and the year after.   I admit there are many smaller businesses struggling to make ends meet, but if your customers are larger businesses or normal consumers, then now is the time to get their attention be on their radar for when spending starts to pick up.  All it takes is a little risk and good planning!