Archive for January, 2009

Connecting the searcher with the sought – is it the end of recruitment agencies or estate agents?

Tuesday, January 27th, 2009

When the economy starts to improve, will we ever see such a proliferation of Estate Agents or Recruitment Agencies again? I, for one, think not. I fail to see the added value they bring and how they can justify such large fees for simply connecting the searcher with the sought.

I have no doubt that there are specialist recruitment roles that require unique skills, and the same within the property market, but essentially the mainstream of both of these professions can easily be replaced by a good website – one with transparent mechanics that connects the buyer with the seller or the recruiter with the candidate.

Recently, we advertised a junior position in our marketing department using an online job portal.  We received over thirty applications for the job and around 40 phone calls from recruitment “consultants” wanting to send us CV’s. The price of taking the CV and candidate from the consultant was a mere 18% of the first year’s salary of the employee. How ludicrous!

I want a candidate that is keen enough to do some of the legwork to find a job by performing research online. When it comes to property, I want to connect with the person selling their house to quickly see if we are going to be able to fulfill each other’s goals. I want transparency and honesty and most of all I want the convenience of just doing it all online.

As technology has transformed many businesses before, I fear that both of these industries have now peaked and will never return to their former glory.  Connecting the searcher with the sought is exactly what the internet does, and it does so with ruthless efficiency, speed and none of the expense.

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Online PR, negative comments and the Law

Tuesday, January 13th, 2009

Online PR is the practice of monitoring and responding to the opinions of others expressed about your organisation on blogs or online forums. The comments that others make online can have a startling net affect on creating online business success or failure.

If the post is an opinion about your business – say, for example, someone claims your product is poor, or your customer service is non-existent – there’s not much you can do, even if it’s untrue. The law allows anyone that has interacted with a business to make comment on their experiences without recourse.   If, however, the online claim is totally bogus – claiming, for example, that your organisation’s product is dangerous or service causes excessive greenhouse gases – then you have a legal right to have it removed.  

Finally, if someone makes a false and defaming allegation about you personally and you are not famous, then you have a right to claim damages. The unfortunate thing is that your feelings of personal hurt are irrelevant to the size of the claim; it’s the effect it has on other peoples’ opinions of you that is taken into account.  In any case, the courts are more willing to award larger damages if the comment is about you personally, rather than about your business.  

The recourse in all cases above must start by making contact with the editor of the online forum and ask for the comment to be removed.  If that fails, then a solicitor’s letter is next followed by legal action.  In most cases influential forums act responsibly and will remove highly controversial comments quickly.

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