No love needed

A cactus requires little love, occasional attention and not much work for the prickly companion to grow.  The fact that the cactus grows at all with such little resource and maintenance is a wonder and because we don’t invest that much time in nurturing it, we don’t expect the cactus to bring us joy and wonderment.

A puppy requires tons of attention.  We can’t give it a bowl of water once a week and hope that it survives.  It needs more than just sustenance.  The little dog needs care, lots of your time and love.  In return, when the puppy grows, we are rewarded with face licking affection, loyalty and obedience.

time invested rewarded with loyalty.

Online marketing can be split into either cactus or puppy activities.  SEO, PPC, online display ads and website design require little attention once established and will allow your business to grow slowly.

Blogging, email marketing, online PR, social media and web content are all puppy activities, requiring lots of attention.  Once you start a puppy activity, you need to commit time, emotion and passion to ensure the activities’ survival.  It takes time for your puppy to grow but given time and the right nurturing, your puppy activities will repay you with more loyalty and love than any cactus could bring.