Comments on: The New Count of Online Marketing http://blog.ionom.com/2009/10/the-new-count-of-online-marketing/ Debate and advice on digital marketing Sat, 28 Aug 2010 10:01:25 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Ian Nugent http://blog.ionom.com/2009/10/the-new-count-of-online-marketing/comment-page-1/#comment-5907 Ian Nugent Sat, 17 Oct 2009 05:33:00 +0000 http://blog.ionom.com/?p=360#comment-5907 Good article. You may be a heretic but most agents of change are. I think it’s only a matter of time until the informed brands shift to measuring customer’s attitude to brands and away from pointless page impressions etc. I would add that there is no better metric than cash in the till. Think you got it wrong on that one. Finally, the criticism you have published is unbalanced and smells like competitor jealousy to me. Points for publishing though! Good article. You may be a heretic but most agents of change are.

I think it’s only a matter of time until the informed brands shift to measuring customer’s attitude to brands and away from pointless page impressions etc.

I would add that there is no better metric than cash in the till. Think you got it wrong on that one.

Finally, the criticism you have published is unbalanced and smells like competitor jealousy to me. Points for publishing though!

]]> By: Niall McKeown http://blog.ionom.com/2009/10/the-new-count-of-online-marketing/comment-page-1/#comment-5893 Niall McKeown Fri, 16 Oct 2009 20:42:26 +0000 http://blog.ionom.com/?p=360#comment-5893 That's me told! That’s me told!

]]> By: Elaine http://blog.ionom.com/2009/10/the-new-count-of-online-marketing/comment-page-1/#comment-5889 Elaine Fri, 16 Oct 2009 16:25:18 +0000 http://blog.ionom.com/?p=360#comment-5889 No.. I don't think I misread anything - whether fairy story or based on experience this reads a lot like patronising clients - "This new method of counting exposes those that are just collecting names compared to marketers that gain a following and who show uniqueness and leadership. For Jenny it’s a numbers game of hits and clicks. The new count is much more revealing." Either way, you might want to rethink what you write to show you and your company in best light in future. No.. I don’t think I misread anything – whether fairy story or based on experience this reads a lot like patronising clients – “This new method of counting exposes those that are just collecting names compared to marketers that gain a following and who show uniqueness and leadership.
For Jenny it’s a numbers game of hits and clicks. The new count is much more revealing.”

Either way, you might want to rethink what you write to show you and your company in best light in future.

]]> By: Rex Stout http://blog.ionom.com/2009/10/the-new-count-of-online-marketing/comment-page-1/#comment-5887 Rex Stout Fri, 16 Oct 2009 15:56:01 +0000 http://blog.ionom.com/?p=360#comment-5887 If this person didn't come to you for advice, at least begin the post with "Once upon a time" - at least it would qualify it as some fairy-tale that you've invented. Metrics schmetrics - it's your duty to educate the client. And to conduct yourselves professionally. The sad thing is you probably thing this is generating a conversation, and has some SEO-related merit. And you can add "conceited" and "condescending" to the list. Oh.. and :) If this person didn’t come to you for advice, at least begin the post with “Once upon a time” – at least it would qualify it as some fairy-tale that you’ve invented.

Metrics schmetrics – it’s your duty to educate the client. And to conduct yourselves professionally.

The sad thing is you probably thing this is generating a conversation, and has some SEO-related merit.

And you can add “conceited” and “condescending” to the list.

Oh.. and :)

]]> By: Niall McKeown http://blog.ionom.com/2009/10/the-new-count-of-online-marketing/comment-page-1/#comment-5884 Niall McKeown Fri, 16 Oct 2009 15:52:46 +0000 http://blog.ionom.com/?p=360#comment-5884 Elaine, Again, I will reiterate. At no stage did I mention that this was a client and at no stage did I mention that I gave her advice. At no stage did I mention any private business dealings I may have had and the thrust of the story is not about Jenny, it is about metrics. As I am sure you are aware the best way to make a point is to include it as a story. That is a fundamental of marketing. You have misread the article and you are extracting details that simply don't exist. Thanks for reading and your input. Niall Elaine,

Again, I will reiterate. At no stage did I mention that this was a client and at no stage did I mention that I gave her advice. At no stage did I mention any private business dealings I may have had and the thrust of the story is not about Jenny, it is about metrics.

As I am sure you are aware the best way to make a point is to include it as a story. That is a fundamental of marketing.

You have misread the article and you are extracting details that simply don’t exist.

Thanks for reading and your input.

Niall

]]> By: Elaine http://blog.ionom.com/2009/10/the-new-count-of-online-marketing/comment-page-1/#comment-5880 Elaine Fri, 16 Oct 2009 15:03:27 +0000 http://blog.ionom.com/?p=360#comment-5880 Do you always discuss your clients in this way? I work in an agency and although I face a similar situation on a regular basis, it’s your role to educate your clients on these factors, not ridicule their objectives or level of understanding in such a public forum. There is no way on this earth I would discuss my experience with a client in such an unprofessional way. If I were reading this and deciding where to spend any emarketing budget I would think twice. Clients are what make your business – like it or not – and a simple rule of marketing that’s unaffected by any change in online behavior is – keep them happy. Do you always discuss your clients in this way? I work in an agency and although I face a similar situation on a regular basis, it’s your role to educate your clients on these factors, not ridicule their objectives or level of understanding in such a public forum. There is no way on this earth I would discuss my experience with a client in such an unprofessional way.

If I were reading this and deciding where to spend any emarketing budget I would think twice. Clients are what make your business – like it or not – and a simple rule of marketing that’s unaffected by any change in online behavior is – keep them happy.

]]> By: Niall McKeown http://blog.ionom.com/2009/10/the-new-count-of-online-marketing/comment-page-1/#comment-5879 Niall McKeown Fri, 16 Oct 2009 14:55:04 +0000 http://blog.ionom.com/?p=360#comment-5879 Rex, The blog is about metrics, measurement and success of online marketing. It never mentions that Jenny is a client. It never mentions that she came to us for advice. It never mentions or implies that we are experts although I am glad you think that comes across. It never ridicules the client and my order book would tell me that our public image is not destroyed just yet. You are right on the self-obsessed bit however. :-) Niall Rex,

The blog is about metrics, measurement and success of online marketing. It never mentions that Jenny is a client. It never mentions that she came to us for advice. It never mentions or implies that we are experts although I am glad you think that comes across. It never ridicules the client and my order book would tell me that our public image is not destroyed just yet.

You are right on the self-obsessed bit however. :-)

Niall

]]> By: Rex Stout http://blog.ionom.com/2009/10/the-new-count-of-online-marketing/comment-page-1/#comment-5875 Rex Stout Fri, 16 Oct 2009 11:35:26 +0000 http://blog.ionom.com/?p=360#comment-5875 I've never read anything more unprofessional in my life! Brilliant - a client comes to you, the supposed experts, and rather than educate the client, you ridicule them! Online marketing company - you've just destroyed your own public image. I doubt whether you'll moderate this comment, so my sentiments probably won't reach the intended audience as you're that blinkered and self-obsessed. I’ve never read anything more unprofessional in my life! Brilliant – a client comes to you, the supposed experts, and rather than educate the client, you ridicule them! Online marketing company – you’ve just destroyed your own public image.

I doubt whether you’ll moderate this comment, so my sentiments probably won’t reach the intended audience as you’re that blinkered and self-obsessed.

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