Comments for Ion's Online Marketing Blog http://blog.ionom.com Debate and advice on digital marketing Mon, 08 Mar 2010 07:58:30 +0000 http://wordpress.org/?v=2.8.5 hourly 1 Comment on The Urgent Need for a New Set of Online Metrics by Gareth Dunlop http://blog.ionom.com/2010/03/the-urgent-need-for-a-new-set-of-online-metrics/comment-page-1/#comment-12310 Gareth Dunlop Mon, 08 Mar 2010 07:58:30 +0000 http://blog.ionom.com/?p=513#comment-12310 Jordan thank you for your comment, and I agree with you that the metrics you mention still have significant value, as long as they are used correctly. As long as the headlong rush for the top right corner of the graph is relaxed, and as a friend of mine puts it we deal with "the cult of volume" when measuring traffic, then there's no reason why these different types of measurements shouldn't peacefully co-exist. Jordan thank you for your comment, and I agree with you that the metrics you mention still have significant value, as long as they are used correctly. As long as the headlong rush for the top right corner of the graph is relaxed, and as a friend of mine puts it we deal with “the cult of volume” when measuring traffic, then there’s no reason why these different types of measurements shouldn’t peacefully co-exist.

]]> Comment on The Urgent Need for a New Set of Online Metrics by Jordan McC http://blog.ionom.com/2010/03/the-urgent-need-for-a-new-set-of-online-metrics/comment-page-1/#comment-12138 Jordan McC Fri, 05 Mar 2010 19:12:33 +0000 http://blog.ionom.com/?p=513#comment-12138 I agree with you 90% But if you measure the right things e.g. AdWords spend against total purchase amounts, then I think this sort of graph is still useful... I agree with you 90%

But if you measure the right things e.g. AdWords spend against total purchase amounts, then I think this sort of graph is still useful…

]]> Comment on New Internet Revenue Models by Jordan McClements http://blog.ionom.com/2010/02/new-internet-revenue-models/comment-page-1/#comment-11829 Jordan McClements Mon, 01 Mar 2010 16:30:37 +0000 http://blog.ionom.com/?p=495#comment-11829 Sorry - 'roll on the offers' (and OK 'suitcases' is exaggerating slightly:-) Sorry – ‘roll on the offers’ (and OK ’suitcases’ is exaggerating slightly:-)

]]> Comment on New Internet Revenue Models by Jordan McClements http://blog.ionom.com/2010/02/new-internet-revenue-models/comment-page-1/#comment-11828 Jordan McClements Mon, 01 Mar 2010 16:29:27 +0000 http://blog.ionom.com/?p=495#comment-11828 I seem to always be in an alternative presentation every time Lee gives a talk! Lookaly is certainly an impressive web site - so good luck with that one Lee, and roll the offers of suitcases of cash from people we have not actively sought out as clients (it has even happened to me - so it can happen to anyone :-) I seem to always be in an alternative presentation every time Lee gives a talk!

Lookaly is certainly an impressive web site – so good luck with that one Lee, and roll the offers of suitcases of cash from people we have not actively sought out as clients (it has even happened to me – so it can happen to anyone :-)

]]> Comment on Is Online Reputation Management the new Search Engine Optimisation? by Jordan McClements http://blog.ionom.com/2009/12/is-online-reputation-management-the-new-search-engine-optimisation/comment-page-1/#comment-11808 Jordan McClements Mon, 01 Mar 2010 09:00:14 +0000 http://blog.ionom.com/?p=440#comment-11808 I agree. Sometimes position one in the organic results is below the fold! Here is another interesting article about local from Michael Wall:- http://www.michaelwall.co.uk/local-search/7-pack-and-google-local-listings-ads/ Similarly - if you sell physical products and you don't have a Google Shopping Feed, then you are putting yourself at a serious disadvantage even if you are number one in the organic results for a product you sell.. Where will it all end? World domination by Google by the looks of things :-) I agree. Sometimes position one in the organic results is below the fold!

Here is another interesting article about local from Michael Wall:-

http://www.michaelwall.co.uk/local-search/7-pack-and-google-local-listings-ads/

Similarly – if you sell physical products and you don’t have a Google Shopping Feed, then you are putting yourself at a serious disadvantage even if you are number one in the organic results for a product you sell..

Where will it all end?

World domination by Google by the looks of things :-)

]]> Comment on New Internet Revenue Models by Lee Munroe http://blog.ionom.com/2010/02/new-internet-revenue-models/comment-page-1/#comment-11466 Lee Munroe Thu, 25 Feb 2010 01:05:00 +0000 http://blog.ionom.com/?p=495#comment-11466 Thanks very much for the writeup. Glad the talk left a good impression :) Thanks very much for the writeup. Glad the talk left a good impression :)

]]> Comment on Three £1,000 Web Startup Ideas by davenewman http://blog.ionom.com/2009/11/web-startup-ideas/comment-page-1/#comment-11346 davenewman Tue, 23 Feb 2010 18:21:48 +0000 http://blog.ionom.com/?p=371#comment-11346 What is missing from the usage policy store is the expertise of Prof. Philip Leith at QUB - few people have been working for so many years on Law and the Internet. What is missing from the usage policy store is the expertise of Prof. Philip Leith at QUB – few people have been working for so many years on Law and the Internet.

]]> Comment on Is Online Reputation Management the new Search Engine Optimisation? by Ken Sharp http://blog.ionom.com/2009/12/is-online-reputation-management-the-new-search-engine-optimisation/comment-page-1/#comment-10272 Ken Sharp Wed, 10 Feb 2010 10:37:01 +0000 http://blog.ionom.com/?p=440#comment-10272 Iain uses the phrase "word of mouth" Social media has been described as "word of mouth on steroids" This means that the old rules for managaing word of mouth in terms of looking after the customer, being aware of your message and managing it consistently through marketing, PR, Sales and opertaions all apply, only on a much larger playing field than before! Iain uses the phrase “word of mouth”

Social media has been described as “word of mouth on steroids”

This means that the old rules for managaing word of mouth in terms of looking after the customer, being aware of your message and managing it consistently through marketing, PR, Sales and opertaions all apply, only on a much larger playing field than before!

]]> Comment on When an online strategy backfires by will mckee http://blog.ionom.com/2009/12/when-an-online-strategy-backfires/comment-page-1/#comment-8011 will mckee Tue, 22 Dec 2009 18:14:55 +0000 http://blog.ionom.com/?p=458#comment-8011 mmmmmm.............. Not so sure they are stoopid Niall. Contrarianism rules OK. It just might get them noticed in all the noise because of the seeming bloomer. I think I'd buy that campaign. But then what does Grumpy Old Will know?? mmmmmm………….. Not so sure they are stoopid Niall. Contrarianism rules OK. It just might get them noticed in all the noise because of the seeming bloomer.
I think I’d buy that campaign. But then what does Grumpy Old Will know??

]]> Comment on When an online strategy backfires by Katrina http://blog.ionom.com/2009/12/when-an-online-strategy-backfires/comment-page-1/#comment-8010 Katrina Tue, 22 Dec 2009 16:37:59 +0000 http://blog.ionom.com/?p=458#comment-8010 Hilarious! Hilarious!

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